I recently discussed the potential for age discrimination in the workplace when companies focus too much on recruitment of young employees. The article argues that by focusing solely on young talent, organizations miss out on the “perspective” and “expertise” that baby boomers can offer customers and fellow employees.

“It often manifests itself in what I call lazy language—when somebody says that they want to cultivate a ‘youthful environment’ when what they really mean is a ‘vibrant environment,’” I wrote in the article. Firms that try to recruit new workers solely on social-media sites that cater to younger job seekers can risk accusations of age discrimination.

The full article, “How to Keep Baby Boomer Workers Happy,” was published by HR Executive on November 4, 2019, and is available online.